"The Advantage" is published five times a year.

The deadlines for issues:
Herd Bull issue....................January 1st
Spring Female issue............April 10th
Summer issue......................July 10th
Autumn issue.......................August 21st
Fall issue..............................October 10th

The format for the publication is complete full color. The rates for advertising:

Regular Issue Rates
Full page...........................$950.00
 1/2 page...........................$550.00
1/4 page............................$350.00
Annual card ad..................$250.00
.............................................Plus GST
Yearly contract discounts are 15%. (Card ads are exempt.)

Herd Bull Issue Rates
Full page................................$1150.00
1/2 page...............................$700.00
1/4 page...............................$450.00
Advertisers who hold a contract or business card ad, prior to
January 1, 2011 will qualify for the regular issue rates.
(Group sales do not qualify unless all participants are contract advertisers or card holders)